Hi, I'm
Rain Yeung
I specialize in strategic branding, visual identity, and design systems for early-stage and scaling businesses. My goal is to help you tell your story clearly, build trust with your audience, and create a consistent design language that grows with your brand.
Do You Feel Proud of Your Brand?
If you've ever second-guessed your website, hesitated to share your logo, or felt like your brand doesn’t reflect your business—it’s a signal something’s off. Your audience picks up on that too.
Weak Branding Can ❌
- Cause confusion
- Undermine credibility
- Make you blend in
- Break trust
Strong Branding Will ✅
- Clarify your message
- Help you stand out
- Build long-term trust
- Support your business goals
Client Success Stories: Tangible Impact
Discover how my branding expertise has empowered startups to articulate their unique narratives, foster trust, and ignite momentum. Each project is a journey that transforms ideas into compelling stories that resonate.
My Process
1. Strategy Session
Every project begins with a personalized 1:1 strategy call. We'll explore your goals, audience, and competitive landscape, then align on visual direction and objectives.
🕐 1 hour, before design begins
2. Brand Discovery
With a focused creative brief, I conduct research and planning to define your brand’s core message and visual tone—laying the foundation for a solution that reflects who you are and where you're going.
🕑 1–2 weeks of development
3. Design & Concepting
Based on strategy, I create your visual identity system—including logo concepts, typography, color palette, and core applications. Everything is tailored to communicate your brand with impact and consistency.
🖌️ 2 weeks for first concept presentation
4. Refine & Deliver
Together we refine the direction through up to three feedback rounds. Once finalized, I deliver a brand toolkit with logo files, visual guidelines, and assets to launch confidently across digital and print.
📦 1–2 weeks to finalize and package
Service Packages Tailored to Your Brand
Whether you're building from scratch or refining your brand presence, these packages are crafted to meet you where you are—offering clarity, creativity, and strategic design support.
Logo Design
This package focuses on solving your brand challenge with deep research and 1–2 refined logo directions. After selecting a direction, I deliver polished assets and a clear usage guide.
- Primary logo design
- Secondary logo(s)
- 1-page usage guide
- Industry-standard exports
Visual Identity Design
Beyond just a logo, this comprehensive package builds your entire visual ecosystem—from typography and colors to layout rules and branded assets—delivered in a full brand guideline document.
- Primary & secondary logo design
- 30–40 page brand guidelines (.pdf)
- Export-ready files
Bespoke Design
For brands needing flexible, outside-the-box design—this package is fully custom. Perfect for adding social content, animation, packaging, or branded collateral to your identity system.
- Brand personality & naming
- Branded assets or apparel
- Packaging, motion, or social media templates
Website Design & Development
I’m cooking up something special for brands that need high-performing, on-brand websites—built to convert, communicate clearly, and support your business goals.
Coming SoonReady to Make Your Brand Work Smarter?
This isn’t just about pretty visuals. It’s about building a design system that helps you grow, communicate clearly, and feel confident at every touchpoint.
If you're ready to make decisions like the business you want to become—let's talk.
Book Your Strategy CallFrequently Asked Questions
How can a new logo actually help?
A logo is just the start. A well-designed identity makes your message clearer, builds trust faster, and shows that you care about the details. That confidence is contagious.
Why not use a cheap logo generator?
Quick solutions come with limits. I bring structure, collaboration, and business thinking into the design so it supports you now—and as you grow.
What makes working with you different?
Think of me as a design partner, not a logo vendor. I take the time to understand your vision and build a system that works uniquely for you.
What if I want revisions?
My process is collaborative. I guide you through strategic checkpoints to shape the result together—so you’re never left in the dark.
How long does a branding project take?
Most projects take around 3–6 weeks depending on complexity. I’ll outline clear phases so timelines and expectations are transparent.
Is this really worth investing in now?
If you want to be taken seriously, gain more traction, and stop wasting time fixing inconsistent branding—yes, it’s worth every dollar.
Should I wait until my startup is bigger?
No. Clear branding gives you an edge early. It tells your story before you even speak—and helps attract the right people from the start.